You know you should post more. Everyone says consistency matters. But coming up with fresh takes on the same content, seven times a week, across three platforms? That's a full-time job nobody asked for.
Most businesses (including ours, before we built this) fall into one of three camps:
None of these options are great. We wanted something that would write posts that actually sound like us, but fast enough that we'd use it every week.
So we built it.
We generate options. You pick what sounds right. If it doesn't sound like you, don't use it. Simple as that.
When you connect Twitter or LinkedIn, we get a key that lets us post on your behalf. That key is encrypted with AES-256 and stored in AWS. We can't decrypt it. Our engineers can't decrypt it. That's by design.
We use PostBrain for our own accounts. When something's annoying or broken, we feel it too.
Most social media tools are nightmare dashboards with 47 tabs. We try to keep it simple: campaigns, posts, approve, done.
You give us your website URL. We read it to figure out how you write—your tone, vocabulary, sentence structure, the works.
Then when you want to promote something (blog post, product launch, whatever), you drop in the URL and tell us your goal. We write 5-10 different versions for each platform.
You pick the ones that sound right, maybe tweak a word or two, schedule them, done.
The posts don't sound like a robot wrote them because we're not just plugging things into templates. We're actually reading your stuff and matching your style.
We're developers who got tired of scheduling tweets. Instead of outsourcing our social media or burning out trying to post daily, we built something that works how we think. Turns out other people wanted it too.
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